CULTURAL MUTATION CAMPAIGN

Campaign

Visual Identity

Poster Design

3D modeling

(Cinema 4D)

Physical Object 

Typography Animation 

Social Media Content

Culture is alive and ceaselessly and organically transformed. Cultural appropriation and appreciation have brought rigorous conversations about who takes advantage of the other's heritage or who pioneers the new genetically modified cultural organism. Cultural Mutation is a virtual campaign to publicize the trajectory and transition of our new art, society, communications from the emergence of cultures. In this work, I first created the physical object, a mess of fruits grown out from the different breeds, as a metaphor of cultural mutation. And inspired by the object, I designed the series of posters and made 3D modeling as an approach to social media promotion as well as VR experience. 

     

Mutation-posterver3_01.png
Mutation-poster-ver3_02.png
Mutation-posterver3_03.png
Mutation-posterver3_04.png
Mutation-posterver3_01.png
Mutation-poster-ver3_05.png
Mutation_insta01.gif
Mutation_insta02.gif
Mutation_insta03.gif
cultural-mutation_insta01.gif
cultural-mutation-insta02.gif
Instagram_mutation06.gif
Mutation_rendering.gif