CULTURAL MUTATION CAMPAIGN
Social Media Content
Culture is alive and ceaselessly and organically transformed. Cultural appropriation and appreciation have brought rigorous conversations about who takes advantage of the other's heritage or who pioneers the new genetically modified cultural organism. Cultural Mutation is a virtual campaign to publicize the trajectory and transition of our new art, society, communications from the emergence of cultures. In this work, I first created the physical object, a mess of fruits grown out from the different breeds, as a metaphor of cultural mutation. And inspired by the object, I designed the series of posters and made 3D modeling as an approach to social media promotion as well as VR experience.