CULTURAL MUTATION CAMPAIGN

Campaign

Visual Identity

Poster Design

3D modeling

(Cinema 4D)

Physical Object 

Typography Animation 

Social Media Content

Culture is alive and ceaselessly and organically transformed. Cultural appropriation and appreciation have brought rigorous conversations about who takes advantage of the other's heritage or who pioneers the new genetically modified cultural organism. Cultural Mutation is a virtual campaign to publicize the trajectory and transition of our new art, society, communications from the emergence of cultures. In this work, I first created the physical object, a mess of fruits grown out from the different breeds, as a metaphor of cultural mutation. And inspired by the object, I designed the series of posters and made 3D modeling as an approach to social media promotion as well as VR experience.